Which renowned architectural firm underwent a major rebranding in 2012 by Pentagram Design, changing from a traditional wordmark to a distinctive geometric logo that resembles building blocks or spatial arrangements?

In the world of architecture, branding plays a crucial role in how firms position themselves in the competitive market. From sleek logos to consistent visual language across presentations and marketing materials, architectural firms invest significantly in their brand identity. This poll tests your knowledge about a famous rebranding that shook the architectural world and set new standards for professional brand identity in the industry.

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SOM (Skidmore, Owings & Merrill)
Foster + Partners
Gensler
Zaha Hadid Architects