Which publishing house is represented by a penguin as its brand mascot, an idea conceived during a meeting at the London Zoo in 1935?

While we often recognize famous book covers and author names, publishing houses have created their own identities through distinctive brand mascots. These visual ambassadors have become iconic symbols in the literary world, representing publishing traditions and helping readers instantly identify quality literature. Test your knowledge of these literary brand guardians that have stood the test of time and become cultural touchstones in their own right.

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Penguin Random House
HarperCollins
Simon & Schuster
Macmillan Publishers