Which sports brand was the first to launch a widespread VR fitting room experience that allows customers to virtually try on athletic shoes and test their performance in simulated environments?

Virtual reality is transforming how sports brands engage with customers and how athletes train. This technology creates immersive experiences that weren't possible just a few years ago. From trying on equipment virtually to simulating game scenarios, VR is changing the sports retail landscape. Test your knowledge about how virtual reality is being implemented by major sports retailers and brands to enhance customer experiences and drive sales in innovative ways.

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Nike with their 'Virtual Play' technology (2019)
Adidas through their 'Future Fit' platform (2020)
Under Armour's 'Performance Mirror' system (2018)
Puma's 'Reality Shift' experience (2021)