Which marketing strategy first allowed gamers to experience unreleased AAA titles before launch, revolutionizing how games are promoted?

The gaming industry has transformed its marketing strategies dramatically over the years. From traditional advertising to influencer partnerships and immersive experiences, game publishers have pioneered innovative approaches to reach their audience. This poll tests your knowledge about a significant shift in how major game companies market their flagship titles in the digital age.

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Playable demos distributed through digital storefronts (e.g., Steam, PlayStation Store)
Closed beta testing available only to pre-order customers
Game footage premiered at industry events like E3
Influencer early access partnerships with exclusive streaming rights