Which groundbreaking omnichannel strategy did Nike implement in 2018 that connected their physical stores with their digital ecosystem and significantly boosted customer engagement?

The sports retail landscape has dramatically transformed in the digital age. Major athletic brands have invested heavily in omnichannel strategies to create seamless shopping experiences across physical stores, mobile apps, and e-commerce platforms. This poll tests your knowledge of how a major sports retailer revolutionized its customer engagement approach through innovative digital integration.

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Nike Connect: RFID-tagged apparel that unlocked exclusive content when scanned with the Nike app
Nike Live: Data-driven, neighborhood-specific stores stocked based on local digital purchasing patterns
Nike Reserve: In-app feature allowing customers to virtually try on shoes using AR before purchasing
Nike Priority: Subscription-based program offering same-day delivery from local stores for online purchases