Which celebrity's retail brand was the first to reach 'unicorn' status (valuation of over $1 billion) in less than 5 years without taking external capital investment?

Throughout retail history, many celebrities have transformed from being mere endorsers to becoming powerful brand architects and retail innovators. Their journeys from fame to retail entrepreneurship have reshaped how consumers interact with products and how brands position themselves in competitive markets. Test your knowledge about these influential celebrity-driven retail transformations that have disrupted traditional business models.

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Rihanna's Fenty Beauty
Jessica Alba's The Honest Company
Kylie Jenner's Kylie Cosmetics
George Clooney's Casamigos Tequila