Which innovative market research methodology revolutionized scientific equipment design by introducing the concept of 'researcher journey mapping' in 2018?

In the competitive scientific equipment and laboratory supplies industry, market research plays a crucial role in product development. Companies invest millions to understand researcher needs, academic trends, and laboratory requirements. This poll tests your knowledge about a groundbreaking market research technique that transformed how scientific products are designed and marketed to research institutions.

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Ethnographic Laboratory Immersion (ELI) - where researchers live-document their workflow frustrations
Quantum Preference Analysis (QPA) - using quantum computing to predict researcher preferences
Collaborative Design Networks (CDN) - crowdsourcing equipment designs from working scientists
Neural Response Testing (NRT) - measuring brain activity during equipment usage to identify pain points