Which historic publishing house adopted the slogan "Books that live" in the early 20th century to emphasize their commitment to enduring literary works?

Publishers have used memorable slogans throughout history to build their brand identity and connect with readers. These taglines often capture the essence of their literary focus, reputation for quality, or commitment to authors and readers. Test your knowledge of the publishing industry's most iconic marketing phrases that have helped shape literary culture and book buying habits over decades.

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Alfred A. Knopf
Penguin Books
Faber & Faber
Houghton Mifflin