Which groundbreaking product marketing strategy helped make J.K. Rowling's 'Harry Potter and the Deathly Hallows' the fastest-selling book in history?

The publishing industry has seen remarkable product marketing innovations throughout its history. From groundbreaking launch strategies to viral campaigns that turned books into cultural phenomena, the marketing of literature has evolved dramatically in the digital age. Test your knowledge of the innovative product marketing techniques that have transformed how books reach readers and become bestsellers.

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Midnight release parties at bookstores worldwide with themed activities and costumes
The first-ever literature NFT collection featuring exclusive character artwork
A revolutionary subscription model where readers received chapters weekly by mail
An interactive social media campaign where readers voted on the final plot twist