Which retail innovation, introduced in the 1970s, revolutionized Broadway by making discounted same-day tickets available to the general public?

The performing arts industry has seen many innovations in how tickets are sold and how audiences access shows. One particular retail innovation changed Broadway forever, democratizing access to theater tickets and creating a whole new market segment. Test your knowledge about this game-changing development that transformed how people experience live theater in New York City.

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• TKTS Booth in Times Square
• Theater Club Subscription Model
• Broadway.com Online Ticketing
• Playbill Premium Membership Program

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