Which major retail product launch failure cost its company nearly $100 million in 1985 and is often cited as one of the biggest marketing mistakes in business history?

Even the most powerful companies sometimes miss the mark with new product launches. This trivia tests your knowledge about one of the most notorious product launch failures in retail history - an example that's now taught in business schools worldwide as a cautionary tale of poor market research, overconfidence, and misreading consumer preferences. Can you identify this infamous retail blunder?

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