Which streaming platform first popularized the concept of 'binge-watching' by releasing all episodes of an original series at once?

The way we consume TV shows and movies has dramatically changed in the last decade, revolutionizing pop culture and retail entertainment strategies. Streaming platforms have transformed not just what we watch, but HOW we watch it. This trivia question explores a pivotal moment in this entertainment revolution that forever changed consumer viewing habits and forced traditional retailers to adapt their business models.

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO GO with 'Game of Thrones' in 2011