Which 1999 film pioneered viral marketing in the movie industry by creating a fake 'documentary' website that made many viewers believe the fictional story was real?

The film industry has seen some of the most innovative product launches in entertainment history. Behind every blockbuster movie is a carefully orchestrated marketing strategy designed to build anticipation and drive ticket sales. This trivia question tests your knowledge about one of the most revolutionary film marketing campaigns that changed how movies are promoted forever.

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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