Which natural products retailer launched the famous 'Packaging Rebellion' campaign in 2018, featuring customers dramatically unwrapping excess packaging at checkout counters?

In 2018, a major natural products retailer launched a revolutionary marketing campaign that changed how sustainable packaging was perceived in the industry. The campaign generated significant media attention, inspired numerous competitors to follow suit, and resulted in measurable plastic reduction across the natural products sector. Test your knowledge about this influential eco-marketing moment that reshaped consumer expectations for environmentally responsible retail.

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Whole Foods Market
Lush Cosmetics
The Body Shop
Patagonia