When Texas Instruments first launched the TI-83 graphing calculator in 1996, which positioning strategy did they use to cement their dominance in mathematics education?

Texas Instruments transformed mathematics education with their graphing calculators, creating one of the most successful examples of brand positioning in educational technology. Their calculators became synonymous with advanced mathematics education, creating a market dominance that continues today. This poll tests your knowledge of how TI positioned their flagship calculator product in the educational market.

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Direct marketing to students with lower pricing than competitors
Strategic partnerships with textbook publishers who incorporated TI-specific instructions
Exclusive licensing deals with major mathematics software developers
Free distribution to schools with purchase of computer lab equipment