Which 1977 film is credited with revolutionizing movie merchandising after its studio famously retained product licensing rights instead of taking a higher director's fee?

The relationship between films and retail products has evolved dramatically since the 1970s. Major franchises have transformed how studios approach product development and marketing strategies. This poll explores a pivotal moment in film merchandising history that changed how studios approach the business side of entertainment. Test your knowledge about how a specific blockbuster franchise revolutionized the relationship between Hollywood and retail products.

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Star Wars
Close Encounters of the Third Kind
Superman
Jaws