Which company introduced the first modern retail loyalty program in 1896, using copper tokens that customers could collect and later redeem for merchandise?

While customer loyalty programs are commonplace today, they have a fascinating history that stretches back further than many realize. These programs revolutionized how businesses retained customers and gathered valuable consumer insights. Test your knowledge about the origins of retail loyalty programs that shaped modern customer retention strategies and paved the way for data-driven marketing approaches we see today.

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Sperry & Hutchinson (S&H Green Stamps)
Montgomery Ward
S.M. Dickson's Home Store
Sears, Roebuck and Co.