Which famous historical brand was the first to successfully use celebrity endorsements as a major marketing strategy in the 1760s, revolutionizing brand recognition?

Throughout history, certain brands managed to create such powerful identities that they transcended their products and became cultural icons. This poll explores a pivotal moment in brand recognition history that revolutionized how companies positioned themselves in the market. Test your knowledge about the origins of modern branding strategies that continue to influence marketing approaches today.

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Josiah Wedgwood pottery, using royal endorsements from Queen Charlotte
East India Company, using endorsements from explorers and aristocracy
Fortnum & Mason, using endorsements from the royal court
Lloyd's of London, using endorsements from successful ship captains