Which sporting goods giant pioneered the first fully automated, cashier-less retail store in an NBA arena, allowing fans to grab items and walk out without checkout?

The sports retail industry has seen various strategies to capture fan loyalty and boost revenue. Some innovations in stadium retail experiences have transformed how fans connect with their favorite teams. Test your knowledge about a significant retail innovation that changed how sports merchandise is sold in professional stadiums.

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Nike, with their Nike FastLane concept at the Golden State Warriors' Chase Center
Amazon, with their Amazon Go technology at the Los Angeles Lakers' Crypto.com Arena
Under Armour, with their UA Express shops at the Cleveland Cavaliers' Rocket Mortgage FieldHouse
Fanatics, with their FastBreak stores at the Atlanta Hawks' State Farm Arena