Which attribution model is known as 'Last Non-Direct Click' and was the default model in Google Analytics before GA4?

Attribution modeling has become a cornerstone of modern digital marketing strategy, helping businesses understand which touchpoints truly drive conversions. As marketing channels multiply and customer journeys grow more complex, sophisticated attribution methods have evolved to provide deeper insights than ever before. Test your knowledge about this critical aspect of digital marketing analytics that shapes budget allocation decisions for the world's most successful brands.

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Last Interaction Attribution
Linear Attribution
Last Non-Direct Click Attribution
Time Decay Attribution