Which major film studio pioneered the first widely successful AR marketing campaign that allowed users to interact with characters from their upcoming film in real-world environments?

The film industry has increasingly embraced augmented reality (AR) as an innovative marketing tool to promote new releases and engage audiences. From interactive movie posters to immersive experiences that bring characters to life through smartphone apps, AR has transformed how studios connect with viewers. Test your knowledge about this cutting-edge intersection of film marketing and technology!

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Warner Bros. for 'Fantastic Beasts and Where to Find Them' (2016)
Disney for 'Star Wars: The Force Awakens' (2015)
Universal Pictures for 'Jurassic World' (2015)
Sony Pictures for 'Spider-Man: Homecoming' (2017)