Which e-commerce innovation first allowed performing arts venues to implement dynamic pricing strategies similar to those used by airlines?

The performing arts industry has undergone significant digital transformation in how it sells and markets productions. From traditional box offices to sophisticated e-commerce platforms, theaters and performing arts venues have evolved their retail strategies to meet audience expectations. This poll tests your knowledge about the technological evolution of ticket sales platforms in the performing arts sector and how they've revolutionized audience engagement.

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Ticketmaster's algorithmic pricing engine (2009)
StubHub's resale marketplace (2007)
Broadway Direct's subscription platform (2011)
TodayTix's last-minute ticketing app (2013)