Which department store chain introduced the first modern customer loyalty program in 1981, featuring a 'Gold Key' credit card that offered exclusive discounts and early sale access?

Long before digital rewards apps and email promotions, innovative retailers were developing ways to build customer loyalty. The history of retail marketing contains fascinating early examples of strategies we now take for granted. This trivia question explores a pioneering customer loyalty program that changed how retailers thought about customer retention. Test your knowledge of retail history and the evolution of customer relationship management!

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Neiman Marcus
Saks Fifth Avenue
Bloomingdale's
Nordstrom