Which wildlife conservation organization pioneered the 'adopt an animal' e-commerce model that has since been replicated by conservation groups worldwide?

The intersection of e-commerce and wildlife conservation has created innovative retail models that help fund protection efforts worldwide. Organizations have developed creative product marketing strategies and brand identities that connect consumers directly to conservation initiatives. Test your knowledge about this growing retail sector that's making a difference for endangered species and habitats around the globe.

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World Wildlife Fund (WWF)
The Nature Conservancy
National Wildlife Federation
Conservation International