Which celebrity endorsement deal is considered revolutionary for creating the first athlete signature shoe line and generating over $1 billion annually for the brand decades after its initial launch?

Celebrity endorsements have been reshaping product marketing for decades, creating some of the most memorable campaigns in consumer product history. Behind these partnerships are strategic marketing decisions that can make or break a brand's image. This poll tests your knowledge about one of the most financially successful celebrity endorsement deals that changed the landscape of athletic marketing forever.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Nike
Tiger Woods with TaylorMade
David Beckham with Adidas