Which marketing strategy helped 'Hamilton' become one of Broadway's biggest commercial successes before winning any Tony Awards?

Test your knowledge of innovative marketing strategies in the performing arts industry! Broadway shows, dance companies, and theaters have developed unique approaches to attract audiences and build loyalty. From digital campaigns to unforgettable taglines, the performing arts sector has revolutionized how artistic experiences are marketed to the public. Can you identify which groundbreaking marketing technique actually transformed ticket sales for a major theatrical production?

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The #Ham4Ham lottery system offering $10 front-row tickets through social media contests
Traditional TV advertising campaigns featuring the full cast performing signature songs
Celebrity endorsements from political figures who attended early performances
Free streaming of the full production on YouTube for a limited 48-hour period