Which luxury fashion house's collaboration with H&M in 2004 is widely credited as the first major high-fashion/fast-fashion partnership that created the modern 'designer collab' phenomenon?

The world of fashion has been transformed by groundbreaking collaborations between luxury designers and mainstream brands. These partnerships have democratized high fashion, created unprecedented consumer frenzies, and redefined retail strategy in the digital age. Test your knowledge about one of the most influential brand collaborations that changed the landscape of consumer products and retail forever!

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Karl Lagerfeld
Versace
Alexander McQueen
Stella McCartney