Which revolutionary marketing campaign first introduced the 'Tweet Seats' concept, designating special seating areas where audience members could use social media during live performances?

The performing arts industry has seen innovative marketing campaigns that transformed how theaters, dance companies, and performance venues connect with audiences. From digital innovations to immersive experiences, these campaigns have helped performing arts organizations boost ticket sales and expand their reach. Test your knowledge about a groundbreaking marketing approach that changed the performing arts landscape!

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Palm Beach Opera's 'Opera Tweet Seat' program in 2011
Broadway's 'Hamilton: The Social Experience' campaign in 2015
The National Theatre's 'Digital Balcony' initiative in 2013
Cirque du Soleil's 'Share the Wonder' social engagement strategy in 2012