Which candy experienced a reported 65% sales increase after its strategic product placement in a blockbuster 1982 sci-fi film showed aliens following a trail of the candy?

Product placement has become one of the most influential marketing strategies in pop culture, seamlessly integrating brands into our favorite shows and films. From subtle appearances to story-changing integrations, these campaigns have revolutionized how products connect with audiences through entertainment. Test your knowledge about one of the most innovative product placements that changed the game for both the brand and the entertainment industry!

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&M's in 'Close Encounters of the Third Kind'
• Skittles in 'The Thing'
• Hershey's Kisses in 'Poltergeist'

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