Which digital targeting strategy first allowed presidential campaigns to micro-target voters based on psychological profiles created from social media data?

Political campaigns have evolved dramatically in how they target and engage voters. Modern campaigns leverage sophisticated data analytics and consumer behavior insights to micro-target specific voter segments. This technological transformation has fundamentally changed how politicians connect with constituents and shape their messaging. Test your knowledge of how product management principles and consumer behavior analysis have influenced modern political campaigning.

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Cambridge Analytica's psychographic targeting (2016)
Obama's Dashboard platform (2012)
Romney's Orca project (2012)
Howard Dean's MeetUp strategy (2004)