Which retail giant launched a global program called 'Handmade' specifically designed to help artisans sell traditional, culturally significant crafts while maintaining authenticity and providing them direct market access?

Cultural heritage preservation meets modern retail strategies! Traditional craftsmanship and cultural products face unique challenges in the digital marketplace. While these items carry deep cultural significance, they often struggle with consistent production, pricing standardization, and reaching global audiences. This trivia question explores how a major retail giant has innovated to bring traditional crafts to mainstream consumers while respecting their cultural origins.

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Amazon
Walmart
Target
Alibaba