Which of these food innovations was first developed by food scientist Howard Moskowitz using 'horizontal segmentation,' leading to a product line expansion that increased sales by over 70%?

The food industry constantly evolves through product innovation. Companies invest billions annually to develop new flavors, improve nutritional profiles, and create novel dining experiences. This poll tests your knowledge about a revolutionary food product innovation that changed an entire market segment and influenced consumer behavior worldwide. Do you know which groundbreaking product truly disrupted its category?

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• Extra Chunky Ragú spaghetti sauce
• Reduced-fat Oreo cookies
• Heinz EZ Squirt colored ketchup
• Pop-Tarts Splitz with dual flavors

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