Which mathematics learning platform famously rebranded from focusing on 'procedural mathematics' to 'conceptual understanding' in 2016, resulting in a 300% increase in educational institution adoption?

In the competitive world of educational mathematics software, product positioning is crucial for market success. Companies must carefully consider how they brand and market their tools to different segments of users - from elementary school students to university professors. This trivia question explores a famous product pivot that transformed a struggling math education tool into a market leader.

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Desmos
Wolfram Alpha
GeoGebra
Khan Academy