Which groundbreaking medication was the first to use direct-to-consumer television advertising after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has evolved dramatically in its product development and marketing approaches over the decades. From direct-to-consumer advertising regulations to celebrity endorsements, pharmaceutical companies have employed various strategies to promote their medications. This trivia question explores a significant turning point in pharmaceutical product marketing history that changed how medications are advertised to the public.

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer