Which celebrity entrepreneur launched a beauty brand in 2017 that revolutionized the industry with its digital-first approach, using social media data analytics to inform product development?

Many celebrities have ventured beyond their primary fame to make significant impacts in retail and technology. Some have leveraged their influence to revolutionize how brands connect with consumers through innovative tech platforms. Test your knowledge about these famous entrepreneurs who've made notable contributions to retail technology advancements!

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• Rihanna with Fenty Beauty
• Jessica Alba with The Honest Company
• Kylie Jenner with Kylie Cosmetics
• Lady Gaga with Haus Laboratories

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