What innovative retail strategy did Epic Games use to rapidly gain market share when launching the Epic Games Store in 2018?

The gaming retail landscape has dramatically evolved in recent years, with digital storefronts battling for market dominance. When Epic Games launched its store in December 2018, it employed a bold strategy to challenge Steam's long-standing dominance in PC game distribution. This poll tests your knowledge about one of the most significant retail disruptions in the gaming industry's recent history.

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Offering developers an 88/12 revenue split compared to Steam's 70/30 standard
Introducing a subscription-based model that bundled all games for a monthly fee
Launching with VR-exclusive titles that weren't available on other platforms
Creating a blockchain-based ownership system for digital game assets