Which innovative retail concept did Disney introduce in 2021 that revolutionized how fans purchase exclusive pop culture merchandise using QR code technology?

In today's celebrity-driven consumer world, innovative retail strategies have transformed how pop culture merchandise is marketed and sold. From limited-edition drops to immersive store experiences, brands leverage star power to drive sales and build loyalty. This trivia question explores a groundbreaking retail innovation that changed how fans interact with their favorite entertainment franchises.

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MerchPass - a virtual queue system allowing fans to enter drawings for limited-edition merchandise without physical lines
FanDrop - an augmented reality app where users scan locations to unlock exclusive merchandise opportunities
StarQueue - a subscription service giving members priority access to merchandise based on their spending history
CollectConnect - a blockchain-based authentication system for limited edition collectibles with digital twin NFTs