Which geographic feature did REI incorporate as a functional testing zone in their Seattle flagship store, allowing customers to test gear before purchasing?

REI (Recreational Equipment, Inc.) is known for its innovative approach to experiential retail. In 2016, they opened a groundbreaking flagship store that revolutionized the outdoor retail experience by incorporating unique geographic features into its design. This location became a case study in how retailers can create immersive environments that connect customers with both products and place. Test your knowledge about this retail innovation that merged geography with experiential marketing.

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