Which architectural firm pioneered the 'Experience Center' concept, where clients could virtually walk through building designs before construction began, revolutionizing architectural product marketing in the early 2000s?

In the competitive world of architecture, successful firms understand the power of effective product marketing to showcase their design capabilities and services. This poll tests your knowledge of a famous architectural firm's innovative product marketing strategy that transformed how architectural services are presented to clients and the public.

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• Gensler
• Foster + Partners
• Zaha Hadid Architects
• SOM (Skidmore, Owings & Merrill)

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