Which famous performing arts venue pioneered the first digital loyalty program that awarded points for social media engagement, eventually becoming the industry standard model?

In recent years, performing arts venues have revolutionized their approach to customer loyalty programs, moving beyond simple subscription models to comprehensive digital experiences. These programs have become critical for audience retention and expanding reach in an increasingly competitive entertainment landscape. Test your knowledge about one particularly innovative theater loyalty program that changed the industry!

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The Kennedy Center (Washington DC) with its 'Curtain Call Rewards' in 2014
Lincoln Center (New York) with its 'Center Stage Points' in 2016
Sydney Opera House with its 'Encore Experiences' in 2015
Royal Albert Hall (London) with its 'Ovation Club' in 2013