Which company lost $1.3 billion in market value after Kylie Jenner tweeted "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad" in 2018?

In 2018, a single tweet from a famous celebrity caused a major company's market value to plummet by $1.3 billion in just 24 hours. This case study demonstrates the immense influence celebrities can have on brand perception and market performance in today's social media-driven retail landscape. Test your knowledge about this famous retail case study that changed how many companies approach celebrity endorsements and social media strategy.

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Snap Inc. (Snapchat's parent company)
Instagram (Meta)
Twitter
TikTok