Which Broadway musical set the record for highest merchandise sales per attendee (per capita) in theatrical history?

When the lights go down and the show begins, it's easy to forget that performing arts venues are also retail powerhouses. From playbills to t-shirts, the merchandise sales at theatrical productions represent a significant revenue stream that helps keep shows running. This poll tests your knowledge about the fascinating retail side of the performing arts industry, where creative branding strategies meet fan enthusiasm.

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Hamilton
The Lion King
Wicked
The Book of Mormon