Which innovative retail strategy was first pioneered by Broadway theaters in the 2010s that has since been widely adopted across performing arts venues worldwide?

The performing arts industry isn't just about what happens on stage - it's also about creating memorable retail experiences for patrons. From merchandise to interval refreshments, theaters and performance venues have evolved sophisticated retail strategies to enhance audience experience and generate additional revenue streams. Test your knowledge about how performing arts venues have innovated their retail customer journeys!

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