Which automotive company was the first to launch a comprehensive online direct-to-consumer sales model with fixed pricing, eliminating traditional dealership haggling?

Test your knowledge about groundbreaking retail innovations in the transportation industry! In recent years, we've seen remarkable advancements in how transportation companies sell their products and services to consumers. From digital showrooms to AI-powered customer experiences, the transportation retail landscape has transformed dramatically. This question focuses on a significant retail innovation that changed how consumers purchase vehicles. Can you identify the correct pioneering company?

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Tesla
Carvana
CarMax
TrueCar