Which company introduced the first widely successful customer loyalty program in 1896 that involved collecting stamps that could be redeemed for catalog merchandise?

The concept of customer loyalty programs has a fascinating history dating back further than many realize. These programs revolutionized how businesses retained customers and gathered valuable consumer data long before the digital age. Test your knowledge about the origins of customer loyalty initiatives that shaped today's sophisticated loyalty ecosystems and CRM strategies.

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Sperry & Hutchinson (S&H Green Stamps)
American Express with their first charge card program
Sears, Roebuck and Co. with their catalog points system
Montgomery Ward with their 'Preferred Customer' certificates