Which groundbreaking marketing strategy, first used extensively for 'The Blair Witch Project' (1999), revolutionized film promotion by creating artificial realism and is now a standard technique for horror and thriller genres?

In the competitive world of film and television, marketing strategies have evolved dramatically to capture audience attention. One particularly innovative approach changed how studios promoted major releases, creating a new standard for blockbuster marketing campaigns. Test your knowledge about this significant shift in entertainment marketing that transformed how films are promoted and consumed by audiences worldwide.

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Viral marketing campaigns presenting fictional events as real occurrences
Celebrity endorsement partnerships with major retail chains
Limited theatrical releases followed by immediate streaming availability
Cross-promotional merchandise deals with fast food restaurants