Which innovative athlete endorsement strategy first launched by Nike in 1984 revolutionized sports marketing and created the modern template for signature athletic product lines?

Test your knowledge about the evolution of major sports brands and their innovative marketing strategies. The sports industry has seen remarkable transformations in how brands position themselves and connect with athletes and fans. This poll explores a fascinating turning point for one of the world's most recognizable athletic brands and how it revolutionized sports influencer marketing.

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The Air Jordan line with Michael Jordan, featuring revenue sharing and dedicated product development
The Bo Knows campaign with Bo Jackson, focusing on cross-training versatility across multiple sports
The Tiger Woods golf collection, which pioneered performance-based endorsement bonuses
The Andre Agassi Challenge Court line, which first introduced athlete lifestyle branding beyond performance gear