Who created Nike's famous 'Just Do It' tagline that revolutionized sports marketing in 1988?

Nike has dominated the sports apparel industry for decades with innovative products and powerful marketing. Behind their global success stands one of the most recognized taglines in business history. This trivia question explores the fascinating origin story of Nike's famous slogan and how it transformed from a creative concept into a worldwide call to action that transcends language and culture. Test your knowledge about this legendary piece of sports marketing history!

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Dan Wieden, inspired by the final words of convicted murderer Gary Gilmore before his execution
Phil Knight, Nike's co-founder, based on his track coach Bill Bowerman's motivational phrases
Carolyn Davidson, the same graphic designer who created the Nike swoosh logo for $35
Michael Jordan, who improvised it during a commercial shoot when he was having trouble landing a difficult dunk