Which presidential campaign first pioneered the large-scale use of social media microtargeting by combining Facebook data with voter files to deliver personalized political ads?

Modern political campaigns rely heavily on data analytics and social media to reach voters. The sophistication of these digital strategies has transformed how politicians connect with constituents and shape their messaging. This trivia question explores a significant milestone in the evolution of data-driven political campaigning that changed how campaigns leverage social media and voter data forever.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Mitt Romney's 2012 campaign