Which famous penguin mascot was created in 1935 as part of a revolutionary approach to paperback book marketing and has remained largely unchanged in its design for over 85 years?

The publishing industry has created some of the most recognizable brand mascots in retail history. These characters not only represent their companies but have often transcended into cultural icons. Test your knowledge about these famous literary brand ambassadors that have shaped reading habits and book marketing for generations. How well do you know the faces that have invited readers into the world of books?

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Penguin Books' Penguin
Random House's Randy Penguin
HarperCollins' Waddle
Scholastic's Bookworm Penguin